What do you think? Can you apply what you have learned on these pages
in your own web promotion campaign?
We hope we have made it crystal clear— there
are no secrets in SEO no matter how many 20 page long sales letters
you receive trying to sell you the "ultimate secret" to top
ranking. These are just people masquerading as SEO experts, but they are
not interested in your success. We can guarantee you that!
The bottom line is search engines need valuable websites like yours
to display in their organic search results so they can earn money from
paid searches. If you build and optimize your site with your visitors
in mind, you can't go wrong. More often than not, what's good for your
website visitors is also good for the search engines. But always keep
in mind, the search engines are machines without any bias toward visual
effects, so it's ok to build a pretty site with lots of pictures and flash,
but make sure you let the search engines know what your web pages are
about with an equal amount of text.
We can guarantee the most challenging part of SEO will be link building
and gaining link popularity for your site. This is especially true if
you are starting with a brand new site. There are too many conflicting
opinions on which link building techniques work and which ones don't,
not to mention the commercial interest of those involved. Just think about
it. Would you not recommend directory submissions if you were an owner
of a directory? Or, would you not try to discount the risks of link buying
if you were selling links and making a decent living from it?
We tired to remain as unbiased as possible and present all points of
views in this tutorial, but we won't hide the fact that we are in the
business of SEO software development, and we'd naturally would like you
to buy our software.
So now it's time for you to set the wheels in motion and have fun at
it. SEO can be very rewarding. You
will know what we are talking about when you see your site slowly start
rising to the top. You will be guaranteed to feel a sense of accomplishment
and victory over your competitors, not to mention the wonders it can do
for your business and organization.
Best of luck and have a successful SEO campaign.
About this guide
This SEO manual is the work of Joel Katona the CEO and the Trendmetrix
Software development team. We have taken great care to present you with
factual information based on publicly available sources and our own experience
in SEO, but this guide is not a replacement for the search engines' own
guidelines and all information subject to changes and updates by the engines.
Feel free to distribute this guide to anyone you wish, all we ask is that
you don't modify the content in any way.
About the Author
With over 15 years of information technology and Internet marketing
experience Joel leads a core team of search engine optimization experts
and developers to deliver innovative search engine optimization software
tools and professionally optimized websites.
Joel Katona CEO and founder of Trendmetrix
TrendMetrix Software Inc.
1 Yonge St., Suite 1801
Toronto, Ontario M5E 1W7 Canada
Please visit www.trendmx.com
for more information and don't forget to leave a comment
or suggestion on how we can improve this SEO tutorial or ask questions
in our forum.