Search Engine Optimization Where Do I Start?
Before starting a search engine optimization project there are several key
factors to consider prior to even selecting the first keyword.
You need to look at your website's readiness in terms of overall structure and
Your search engine optimization efforts have to begin with a web page which is
easy to navigate and read.
If your home page has any graphics or flash animation you may have to
reorganize your web pages to make them search engine friendly, by creating
static HTML web pages in place of those hard to index pages.
Search engine optimization works best with statically linked web sites.
Although the Search Engine spiders have improved a great deal since the early
days, some spiders still cannot index dynamically linked pages such ASP, PHP,
and Java script.
Search engine optimization starts with designing each page with the thought of
how to find the information on the web pages when visitors are looking for a
specific keyword or keyword phrases.
Your search engine optimization efforts should be focused on the purpose or
message you want to convey, and give it a higher priority by finding and
placing those keywords in the TITLE, META description, and the beginning of the
BODY tag sections such as the Heading.
Also don't forget to emphasize the keywords by using font styles such as BOLD,
STRONG and ITALIC.
Search Engine Optimization Do's
Create relevant and original content for your web site, based based on
the keywords you have chosen. Be descriptive in your title, META description
heading, body, and image alt tags. Put important keywords as close to the top
as possible to gain better keyword prominence. Also try to aim for keyword
density in the 7-10% range.
Use HTML for your search engine optimized pages and try to stay away
from creating a purely dynamic site by using pages such as .asp and Cold
Fusion, and Java scripts. Search Engine Spiders may have a hard time indexing
those URL's, but they are getting better at it.
Create a site map. A site map is an easy way for the spider to index all
the pages of your website.
Begin a reciprocal linking strategy. Find other sites with relevant
content to yours. You can find other web site with similar interests or even
your competitors, and ask them for a reciprocal link back to your site. The
more sites linking to you, the higher your web pages link popularity will be,
and you have a better chance for higher ranking.
Search Engine Optimization Don'ts
Don't use any spamming techniques , for example: invisible or hidden
text, cloaking or re-direct scripts, or joining any link farms that may have
been already penalized by the search engines.
Don't put a bunch of useless keywords in META and title tags. Perform a
keyword research by using online tools such as the
Overture - Search Term Suggestion Tool to find a niche and focus on a
few keywords. Build your pages around those unique keywords. Don't overuse
keywords in your title tag either, include one or two different keywords in a
phrase. Check the keyword density, count, and prominence with the SEO Studio
Don't use the same list of keyword phrases in the title on every page.
Make sure your title and keywords reflect the content of that particular page,
not the site. The title should be descriptive and contain at least a few of the
keywords that occur most often on that page.
Don't use large images or graphics that take long time to download. Don't
use Flash for displaying content with important keywords, this also applies to
images. Spiders can't read text displayed on images, or embedded in Flash
animation. Be sure to have some static content, for example a site map, this
helps the spiders and allows your visitors to easily navigate through your web