In our culture the importance of personal and corporate online presence is growing every day.The world is transforming into a global village thanks to the internet and our facination with social communication on the internet. The most dramatic change to internet in our lives has begun with social networks. Not just about being connected with friends and family, but companies, businesses and professionals are also rushing to the social networks.
On the internet and especially social networks the role of videos are becoming increasingly important, such as establishing a business presence and putting a human face on web based and brick and mortar businesses. Business are trying several ways to create their corporate and brand images online, among the most important ones are Twitter, Facebook or LinkedIn, but most importantly through vide sharing and distribution.
The video is a great promotional tool and Youtube and many other video sharing sites are the place where people we are interested to find their favorite brand's videos.Youtube in the second most important search engine on the web, is free, easy to use and has a significant reach of consumers.
But like any tool, requires proper use to make the best use to promote your trademark and brand. Beyond uploading power point videos, music montages and funny video clips for spreading your company's message, the most important use of video sharing sites is to place your videos along with keywords rich tags, titles and an important backlink to your website you are trying to promote.