Brand marketers know the importance of social media and reputation protection, but they are not clear about how they can help them to build loyalty in public. 35% believe that social media networks help in building brand loyalty, but 30% disagree and another 35% is neutral towards the subject. While traders were divided as to the loyalty, more than half agreed that the media serve as a bridge to reach customers and prospects.
In order to make connections with people in their domains, you must have empathy combined with other elements that enhance the history, commitment, and the resulting activity. To avoid the invisibility of the mark in social media, one must begin by reviewing the style guide of the brand. This style guide should be incorporated by the representatives of the mark where the commitment is clear: do not try to solve what is the brand, but what the brand represents.
You can not lose control of your Reputation and Brand in the era of socialized media, much less when you now have the ability to listen to conversations related to brands, products or services and the ability to analyze the experiences and feelings associated with your company and brand at real-time. Now you have the ability to understand the views and perceptions of potential customers through their participation on the social networks. You can contribute to the relevance of the brand through each profile, listen to the talk and social comments that is entered in each of the Social Networks.
