Google apparently defused the infamous Google Bomb with one sleek algorithm change according to Matt Cutts. “So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs.” I am afraid this may not be the end of it.

There are so many folks out there with way too much time on their hand, who want nothing more than to embarrass Google, or prove that their systems is full of flaws. I can’t claim I have a lot of time on my hand, but I could bring up at least a dozen examples where their newly developed system to catch Google bombs is still not working.

All it takes is just a little wordplay and I had already found one keyword phrase for which Google itself ranks on top, it’s “do evil company”. Algorithm tinkering can only go so far, and I am sure Matt knows this as well, but plugging a few obvious wholes in their ranking technology is better than not doing anything at all. At least they have now created the appearance they have worked on this notorious problem which has taken on a life of its own after miserable failure became a household name even in places where people never even heard of search engines.