There is an interesting study published by Websidestory
examining the conversion
rates at leading business to consumer websites when visitors
arrive using paid search vs. natural search methods. It’s
interesting to note the study finds visitors coming to the websites
using pay-per-click ads are 9% more likely to convert to actual buyers.
This data pretty much shatters the myth about how natural rankings
invite more clicks than pay-per-click ads and also convert better.

The study also notes the median 3.4 percent pay-per-click ads
conversion rate and the 3.13 percent conversion rate for organic search
results are not the typical conversion rates most ecommerce websites
should expect, which hovers around 2%.

“For both paid and organic search, you have highly qualified traffic
that converts far above the overall conversion rate of about 2 percent
for most e-commerce sites,” said Ali Behnam

I didn’t see any news about this on the Google Anlaytics Blog, but it looks like Google has increase the number of websites that can be tracked under one account to 50. At least this is what I see under my account, you may see different maximum depending on your account.

Take a look at the top left corner of your Google Analytics home page. It should display something like this:

“As part of our effort to expand system capacity, your account now has the ability to utilize additional profiles. The total number of profiles enabled is: 50. Learn more.”