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The AdWords folks decided to offer the recently released AdWords Editor to the public after quietly testing the software package since late January and releasing a beta version to larger Google AdWords account holders in April. You will need Windows 2000 or XP PC to run their new AdWords management tool which delivers almost the same level of functionality as the web based tool. A Linux and Mac version said to be in the works.

The essential components of this tool can be found in your online AdWords campaign manager, but this desktop tool gives you one easily accessible interface to all your clients’ campaigns as well. If you are working with a single Google AdWords Account, you will find the AdWords editor desktop edition an overkill, and you will most likely not save much time over using their web edition AdWords management tool.

On the other hand, if you are managing multiple AdWords accounts and would like to keep track of your changes, and even share client accounts with your colleagues, you will like what the AdWords desktop editor has to offer.
The AdWords account management collaboration feature is a little clunky since you have to export and re-import changes each time you share your work with other users, but it can be still a big time saver in some cases.

Here are the biggest advantages of using the AdWords desktop tool:
• Multiple AdWords account management
• Easy and fast changes to add text and keywords
• Faster management of large keyword lists
• Copying and Moving of Keywords and Text Ads between Ad groups and Campaigns
• Commenting of changes to keywords and Ad groups
• Sharing of AdWords accounts with other users
• Export and import features

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